Klum is a "Real Celebrity" on the website Stardoll. On Stardoll Klum has a line of virtual jewelry, and a virtual clothing line called Jordache. Users can go to Klum's suite and interact with her by doing interviews, sending pending requests or dressing Klum's doll.
In what some pundits saw as a heavy-handed approach by Klum's lawyers, an unemployed Chemnitz butcher, who used Klum's picture in advertising for a local dance on a flyer and a web page, contested her subsequent takedown notice in court and lost, forcing him to pay court costs of 2300€. A German actress has pledged to pay on his behalf.
Heidi also became Barbie's official ambassador for the doll's 50th anniversary in 2009, even having made a Barbie doll out of herself.
On April 1, 2009, Klum appeared on the CBS television special, I Get That a Lot, as a girl working at a pizza shop.
In 2009, Klum appeared in advertising for Dannon's Light & Fit brand.
Klum and husband Seal announced in June 2010 that whey will be making a reality series on Lifetime entitled Love's Divine (after Seal's song of the same name.)
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